Calendar Details
Strengthening Your Nonprofit with Media Attention THERE IS A WAITING LIST FOR THIS SESSION
| Date: | Wednesday, May 23, 2007 |
| Time: | 10:00am-2:30pm |
| Overview: |
Join story mining expert and media relations coach Jacqueline Herships (the publicist who helped put two New Jersey towns on Money magazine’s list of ten best places to live in America), and discover how to position your organization on the media highway. Media attention can help your nonprofit create strategic alliances, build constituencies, and is often a key support to your fundraising efforts. Unfortunately, those in charge may not always understand the process involved in attracting the media. While articles about you are among your most effective marketing, promotion, and development tools, uninformed enthusiasm can actually work against you. This workshop focuses on strategy and process as you look at how to tell your story without using press-repelling market-speak. Developing and managing an ongoing media strategy is central to achieving steady long-term results. What you do with that attention once you get it is key to long-term success. Participants will walk away with a workable focus and a “hook” to make it happen. |
| Details: | Attendance is limited to 10 to allow for active participation. |
| Facilitator: | Jacqueline Herships |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Course Number: | 206 |
| Course Category: | Organizational Development |
| Facilitator's Bio: | Jacqueline Herships is the publicist for Greater Newark and Jersey City LISC (Local Initiatives Support Corp), and has conducted projects for community development corp. HANDS, Inc. (Housing and Neighborhood Development Services, Inc.); The US Green Building Council (NJ); Wildlight Productions, a social issues documentary film company; the Health and Wellness Professional Network (NJ), the South Orange Historical and Preservation Society, (NJ); the South Orange-Maplewood Business Incubator (SOMBI), the International Furnishings and Design Association (NY), and the South Orange-Maplewood Community Coalition on Race (CCR). Jacqueline Herships is the cofounder of the Professionals in Media a regional association of media professionals dedicated to creating connections across professional lines. |
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